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Visibility scan · Orlando, FL · Data captured July 2, 2026

Orlando Roofing Visibility Index

Orlando is the only market in this series without a coastline. The metro sprawls in every direction, and its roofing map sprawls with it: 50 different companies hold a #1 spot somewhere on this board — the most fragmented map we've published. The demand underneath is second only to Miami — homeowners across the metro search Google for a roofer about 8,480 times a month — and in a market this scattered, almost every neighborhood is somebody's to take.

Most of those searches never get past the local pack — the little map and short list of companies Google drops at the very top. This map shows who actually owns that ground, neighborhood by neighborhood — a snapshot of who is visible right now, not a measure of who does the best work. If your company is on it — or should be — read the cards below like scouting reports: what the winners actually did, and where the ground is still open.

Colored squares are locked down by one contractor — the deeper the shade, the stronger their hold. Grey squares are up for grabs: no one wins them consistently yet. More roofers hold ground here than we have colors, so a color can repeat between territories on opposite ends of the map — the hover card is the tiebreaker. Start with your own neighborhood — that's where you're most likely to rank.

What the map tells us

The 10 most visible roofers

Two things put a roofer here: location — the pocket they sit in — and reputation, which sets how far that pocket reaches. Each card's bar shows how much of the 107-area map a roofer holds; the empty space is the map they don't reach. Some of these leads are earned and defensible. Others are sitting there waiting to be taken — the cards call out which is which. Rankings and reviews captured July 2, 2026; review counts are measured from that date.

1

Roof Bear

Orlando and Oviedo
4.8★ · 249 reviews · 17 new in 90d
Ranking reachTop 3 in 9 of 107 neighborhoods, including 8 where they rank #1.
7%1%92%
Ranked #1Ranked #2–3Not in top 3
How they got there: Roof Bear leads Orlando — and their grip is the loosest any #1 holds in this series: eight #1 spots and top 3 in nine of 107 neighborhoods, clustered on the east side from Orlando out to Oviedo. That's the county in a sentence — even first place here owns less than a tenth of the map.The profile earns its lead the ordinary way: 254 reviews at 4.8, five or six new ones a month, the latest arriving the day this report went out. Customers name their people — supervisors, project managers — which is what a review stream looks like when it's coming from real jobs closing week after week.But hold the number against other markets: Tampa's leader has 1,155 reviews, Broward's has 717. Orlando's has 254. Nobody has consolidated this metro — Roof Bear is simply the furthest ahead in a race where the pack is still bunched. That should read as an invitation.
2

Orlando Roofing Company

Orlando and Alafaya
4.7★ · 66 reviews · 4 new in 90d
Ranking reachTop 3 in 11 of 107 neighborhoods, including 6 where they rank #1.
6%5%90%
Ranked #1Ranked #2–3Not in top 3
How they got there: Orlando Roofing Company is at #2 with 66 reviews — and yes, the name is the search phrase. But unlike most keyword-named listings we run into, there's a real operation behind this one, and it's playing a second game the rest of this board isn't: their website ranks in the regular search results for two of the three head terms we checked.The profile itself is modest — 4.7, first review back in 2019, a slow one-a-month pace, about half of them answered. Their reviews skew big jobs: whole communities, insurance fights won. And from an office on Hoffner Avenue they convert all that into six #1 spots and top 3 in eleven neighborhoods, the widest top-3 spread on the board.Two doors, one operation: the map pays their address, the search column pays their website. Sixty-six reviews stretch a lot further when both doors are open.
3

BUILT Roofing

Orlando
5★ · 93 reviews · 4 new in 90d
Ranking reachTop 3 in 9 of 107 neighborhoods, including 6 where they rank #1.
6%3%92%
Ranked #1Ranked #2–3Not in top 3
How they got there: BUILT Roofing is three years old on Google — first review June 2023 — and every one of the 94 since is five stars. A flat 5.0, no exceptions, with a review landing the day this report went out. Customers keep naming the owner: John. That's the tell of a small operation where the man whose name is on the truck is still on the roof.The map has paid it back fast: six #1 spots and top 3 in nine neighborhoods around south-east Orlando, third on this board inside three years.BUILT is Orlando's version of a pattern we see in every market: young, perfect, and present beats big and tired. In a metro where the median winning profile is 162 reviews, a spotless 94 with momentum is already championship weight. The only question is whether the pace holds as they grow past the owner's own two hands.
4

CFL Roofing

Orlando and Williamsburg
4.9★ · 348 reviews · 13 new in 90d
Ranking reachTop 3 in 7 of 107 neighborhoods, including 5 where they rank #1.
5%2%93%
Ranked #1Ranked #2–3Not in top 3
How they got there: CFL Roofing works the profile harder than anyone in this top ten, and it shows everywhere you look. The listing's live title isn't their name — it's “CFL Roofing | Roofing Contractors in Central Florida,” stuffed like a page title. They answer essentially every review. And the reviews arrive in bursts: seven five-stars landed on a single day in June, the signature of a shop that asks for the review while the crew is still packing the truck.It works: 355 reviews at 4.9, five #1 spots and top 3 in seven neighborhoods around south Orlando, from a Satellite Boulevard office in the middle of that ground.Take the lesson without copying the whole playbook: the asking is the engine. A systematic review ask at job's end — every job, every time — is the most copyable habit on this board. The keyword-stuffed title you can skip; Google tolerates it until it doesn't.
5

Universal Roof And Contracting Orlando

Orlando and Lockhart
4.6★ · 739 reviews · 10 new in 90d
Ranking reachTop 3 in 7 of 107 neighborhoods, including 4 where they rank #1.
4%3%93%
Ranked #1Ranked #2–3Not in top 3
How they got there: Universal Roof is the old-guard volume player of this board: 739 reviews, the most of anyone actually winning ground here, visible at 56 of our checks. Customers name their foremen and project managers, and one review thanks them for standing behind a roof they installed eight years ago — that's a real company with real tenure.Now the friction: it all sits at 4.6, with 51 one-star reviews in the pile. At that rating, volume stops compounding — every new five-star has to carry the weight of the misses, and the map conversion shows it: 56 appearances become just four #1 spots, at an average rank of #8.Same lesson Palm Beach taught, at Orlando scale: the rating isn't cosmetic, it's the exchange rate on every review you earn. Fix what generates the one-stars and 739 reviews starts buying what it should have bought all along.
6

Alan's Roofing Inc.

Apopka
4.7★ · 131 reviews · 7 new in 90d
Ranking reachTop 3 in 7 of 107 neighborhoods, including 3 where they rank #1.
3%4%93%
Ranked #1Ranked #2–3Not in top 3
How they got there: Alan's Roofing has the oldest profile on this board — first Google review August 2015 — and a decade later they hold Apopka: three #1 spots and top 3 in seven neighborhoods around their Sandpiper Street shop.The reviews tell you why the tenure compounds. An investor brings them back for ten more duplex roofs. A homeowner notes they could have sold a full replacement and said the roof didn't need it. At 131 reviews and 4.7, with a couple of new ones a month and most of them answered, nothing here is flashy — it's just never stopped.Every market has one of these: the veteran whose moat is simply years of showing up in the same place. If you're new in the northwest metro, this is the wall you're climbing. The good news from the rest of this board: BUILT got to the top three in three years. Walls climb faster than they used to.
7

A Birds Eye View Roofing

Meadow Woods and Orlando
4.8★ · 69 reviews · no new in 5 mo
Ranking reachTop 3 in 8 of 107 neighborhoods, including 2 where they rank #1.
2%6%93%
Ranked #1Ranked #2–3Not in top 3
How they got there: A Birds Eye View Roofing holds top 3 in eight neighborhoods around Meadow Woods and south Orlando — and the profile behind that ground has gone quiet. Not one new review in five months. One owner reply, ever, across 69 reviews. When the reviews did come, they came in same-day clusters with the salesman's name attached — four in one October day mentioning the same rep.That's a door-knocking operation's profile: reviews follow the canvassing calendar, not the calendar. When the knocking pauses, the profile flatlines — and this one has been flat since January.The ground doesn't know that yet. Eight neighborhoods of top-3 presence, held by momentum that stopped six months ago, in the most fragmented market we've mapped: this is the most takeable territory on this board. Whoever works Meadow Woods with a steady review habit takes it — and Birds Eye could keep it with the same habit, starting this week.
8

Level Roofing

Windermere, Ocoee and Winter Garden
4.9★ · 386 reviews · 20 new in 90d
Ranking reachTop 3 in 6 of 107 neighborhoods, including 4 where they rank #1.
4%2%94%
Ranked #1Ranked #2–3Not in top 3
How they got there: Level Roofing owns the west side — Windermere, Ocoee, Winter Garden — with four #1 spots from a Beulah Road office, and the reviews tell you exactly how they got there: reps' names everywhere, and one customer who admits “I normally hate all door knockers” before five-starring the one who knocked.Field sales converted into a field of reviews: 384 at 4.9, roughly twenty in the last 90 days, still among the fastest on this board. The gaps are visible too — they reply to about a third of reviews, and the pile isn't spotless.But the model is the point: in the wealthy west suburbs, a canvassing team that reliably turns jobs into named reviews has built map presence most competitors only get from a decade of tenure. If Level's trucks are in your neighborhood, you're not competing with a listing. You're competing with a sales floor.
9

DeSantis Roofing Inc.

Altamonte Springs and Winter Garden
5★ · 94 reviews · 7 new in 90d
Ranking reachTop 3 in 8 of 107 neighborhoods, including 2 where they rank #1.
2%6%93%
Ranked #1Ranked #2–3Not in top 3
How they got there: DeSantis Roofing is the one operation on this board running the two-pin playbook. The 94 reviews on the stat line above belong to their Apopka listing; there's a second in Winter Garden carrying 33 more — both at a flat 5.0, both on the same website. We verified the pair live: 127 spotless reviews between two real locations.Two pins means two proximity bubbles, and it shows: DeSantis appeared at 61 of our checks, more than anyone else in this top ten, holding top-3 ground in eight neighborhoods across the northwest metro. The Winter Garden profile is young — every review on it landed within the last 15 months — and the owner answers all of them.Proximity is the one ranking force you can't optimize your way around — but you can buy more of it. A second real location is the most expensive move on this board, and in a metro this spread out, it's also the one that scales.
10

Next Level Roofers

Orlando
4.9★ · 406 reviews · 6 new in 90d
Ranking reachTop 3 in 7 of 107 neighborhoods, including 2 where they rank #1.
2%5%93%
Ranked #1Ranked #2–3Not in top 3
How they got there: Next Level Roofers carries a review moat nobody else on this board has: other contractors. A gutter company writes that they send them their roofing work. An outdoor-kitchen builder describes years of jobs together. When the trades vouch for a roofer on the record, that's a signal homeowners can't fake-read — and competitors can't manufacture.The rest of the profile holds up its end: 406 reviews at 4.9, essentially every one answered, and 349 photos — the most of this top ten. The pace is the soft spot: a couple of new reviews a month, slow for a profile this size, and their top-3 ground — seven neighborhoods around the Kirkman corridor — runs on an average rank of #7 across 47 appearances. Close everywhere, first in few.The B2B referral web that fills their calendar doesn't fully show up on a map built for homeowners. What would convert it: the same trade partners, asked for volume. The network is already there.

Reputation and reviews

Orlando prices its map like nowhere else we've published: one spot on this board is held by a listing with zero reviews, the dearest cost 1,626, and the typical winning profile carries just 162. The spread below is worth a long look before you set a review goal.

What it takes to win a spot — the reviews held by the #1 roofer at each of the 107 search points
Lowest bar0 reviewsOrlandoSky Light Roofing Inc.
Typical spot162 reviewsmedian of the 107 wins
Highest bar1,626 reviewsOrlandoHis and Hers Construction
At one end, a quiet corner of Orlando went to Sky Light Roofing Inc. on just 0 reviews. At the other, a contested spot in Orlando took His and Hers Construction’s 1,626. The bar is set by who sits near you, not by one citywide number.

Now add up what's sitting outside the map: Janney Roofing carries 1,981 reviews — the biggest count in the metro — and holds top-3 ground at exactly two of our 107 neighborhoods. Renuity Home Improvement's 1,776 buy zero. His and Hers Construction's 1,626 won the single most expensive spot on the board and four others. That's more than 5,300 reviews across three names, holding seven neighborhoods between them.

Meanwhile the median spot on this map is won with 162, and the board's #1 holds eight neighborhoods on 254. In the most fragmented market we've mapped, review mass concentrates exactly where the map doesn't pay it — the citywide brands stack reviews, the neighborhoods go to whoever is close, clean, and active. Volume is worth building. Just know what it buys here, and what it doesn't.

★

Janney Roofing

1,981 reviews · 4.9★ · map 2 of 107

Most visible in search

Orlando's search column belongs to websites, not pins. 3MG Roofing & Solar tops it — top 3 in 14 of our 68 searches — while holding zero neighborhoods on the map above: 259 sites link to theirs, some inherited from their older 3mgroofing.com domain, and the profile reads like deliberate, years-long website work. The #2 is a name Tampa readers will recognize: the same jaeofamerica.com that tops Tampa's search column tops Orlando's too. One website, two metros, no map ground in either — and a link profile with a visible share of junk in it, which tells you this column is winnable without much authority at all.

The prize: 31 of the 68 searches we analyzed — things like “roofing”, “roof repair”, “standing seam metal roof” — never show a local pack, roughly 3,900 searches a month that proximity can't touch. Here's who showed up most in the search results:

1

3MG Roofing & Solar

top 3 for 14 of 68 searches · 929 reviews · map 0 of 107
2

JA Edwards of America Roofing - Orlando

top 3 for 13 of 68 searches · 403 reviews · map 0 of 107
3

Schick Roofing

top 3 for 7 of 68 searches · 367 reviews · map 4 of 107

What we measured

We analyzed the 68 highest-volume roofing searches in Orlando — about 8,480 searches a month — then searched Google Maps from 107 points spread across Orlando (points over water are skipped) to record exactly which roofing companies show up, and where. 464 distinct roofing businesses appeared — and the same handful of names came up again and again.

Google answers a local search in two places: the local pack — the little map and the few businesses shown first (you may know it as the “map pack”) — and the regular results beneath it. This report is about the local pack, where most of the clicks go. We looked only at the results companies earn — not sponsored placements (Local Services Ads, Google Ads), which sit above them and are a separate, pay-to-play game.

How these rankings work

Local rankings are always moving. Google refreshes them constantly, so the exact order at any single point can shift week to week, and the leader at a hotly contested spot today may not be the leader next month. Run one of these searches from your own corner of Orlando and you may see a slightly different lineup, because Google tailors what it shows to exactly where you're standing.

All of which is why the citywide map only tells you so much. The one that decides whether your phone rings is your own: where you already win, where you never appear, and where a competitor down the street is quietly taking ground you can't see.

Get your own visibility report

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